Jo Swinson and Breast Cancer Campaign say ‘wear it pink’


Friday 27th October will mark the 4th annual ‘Wear it Pink’ day

Jo Swinson is joining forces with Breast Cancer Campaign in its award winning ‘wear it pink’ day on Friday 27 October 2006 as part of breast cancer awareness month.

Jo is encouraging people in East Dunbartonshire to donate £2 to Breast Cancer Campaign and to show support by dressing in pink, the brighter the better, to mark the occasion.

She commented:

“Every year, breast cancer will take the lives of over 13,000 people in the UK, around 14 of who will be from East Dunbartonshire. However, today we know more than ever about how to beat breast cancer, thanks to the valuable work of Breast Cancer Campaign and others. This work relies on public donations on carry on, and ‘wear it pink’ day gives people a great chance to show their support for this cause in a lighthearted way.”

Donations made will allow Breast Cancer Campaign to continue researching the cure and help the one woman in nine in the UK that will be diagnosed with breast cancer in her lifetime. Last year, fun loving “pinkies” raised £1.69 million, and this year’s target has been upped to £2.1 million.

To register and to receive a free fundraising pack either call freephone 0800 1073104; or visit

Breast Cancer Campaign (BCC) is the only charity that specialises in funding independent research into breast cancer throughout the UK. Their aim is to find the cure for breast cancer by funding research which looks at improving diagnosis and treatment of breast cancer, better understanding how it develops and ultimately either curing the disease or preventing it. BCC Currently supports 69 research projects, worth over £9 million in 47 centres of excellence across the UK.

Breast cancer is the most common cancer in women, accounting for nearly one in three of all cancers in women. Every year in the UK, over 41,000 new cases of breast cancer are diagnosed in women. This works out as 3,400 new cases per month, nearly 800 per week and over 110 a day.

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