Jo talks Body Confidence at Endangered Species summit

Jo has spoken at a major body image summit about the urgent need to address body dissatisfaction amongst women and girls


Today’s Endangered Species London Summit, organised by Susie Orbach’s AnyBody group, discussed ways of preventing future generations from the misery that turns them against their own bodies.

Jo spoke to delegates about how the Campaign for Body Confidence was opening up discussion about the unrealistic ‘body perfect’ images we are constantly bombarded with, and putting pressure on the advertising and media industries to change their practices to mirror a more realistic portrayal of women.

The summit also featured presentations from groups, individuals and activists such as GirlGuiding UK, eating disorders charity B-eat and Kiki Kendrick, showcasing their work putting body image issues on the agenda. Four other summits will be held in the next month, in New York, Melbourne, Buenos Aires and Rio de Janeiro.

Commenting, Jo said:

“I was honoured to be a part of the Endangered Species London summit, amongst the many inspiring contributions of the day. Men, women and children are all feeling the unbearable pressure to conform to the impossible ideals of what the advertising, fashion and beauty industries deem to be beautiful. With 1 in 5 Brits depressed about the way they look, this issue must be tackled.

“The Campaign for Body Confidence is pushing for honesty in advertising, a diversity of body shapes to be used on the catwalk and in magazines, and a shift of focus away from the looks-obsessed culture. I welcome the efforts of the Endangered Species movement in spreading positive messages of action across the globe.”


For more information on the Endangered Species London summit,

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